Major Acquisitions & Changes in Booming Dietary Supplement Industry: Do You Know Who is Behind Your Vitamins?

The vitamin industry is booming, and major players in gene-editing, nanotech, and biotech are eyeing a piece of the action, while several key acquisitions of dietary supplement companies have taken place. The global dietary supplements market is projected to increase from $71.81 billion in 2021 to $128.64 billion in 2028, with an expected compound annual growth rate of 8.68% within that timeframe. The vitamin industry saw massive growth since the Covid bioweapon was unleashed on the world, with a 26.9% increase in 2020 alone. Meanwhile, mega-corporations like Nestle have made major moves in the vitamin industry, such as the acquisitions of Atrium Innovations, The Bountiful Company and Puravida, just to name a few.

Source: Fortune Business Insights

The supplement industry is not only growing, but it is also evolving. A new generation of performance enhancing, anti-aging and longevity ‘supplements’ have come on the market, such as FitBiomics. FitBiomics is behind Nella – a genomics-based “next generation” probiotic to enhance performance in athletes. The FitBiomics team states that, “among the athletes who use Nella are two US 2020 Tokyo Olympic medalists: Adeline Gray won silver in wrestling andRead More