by Members of ConservativeChoiceCampaign
MINI MIKE Bloomberg will pay you $150 to say nice things about him and some folks $2,500 per month.
Bernie Sanders’s internet army is a driving force of his campaign.
Mike Bloomberg appears to be trying to replicate it. But while the social media momentum behind Sanders is largely organic, much of Bloomberg’s is paid.
The former New York City mayor’s campaign is hiring hundreds of people in California to spread the pro-Bloomberg word on social media and via text message, according to a report from the Wall Street Journal on Wednesday. His campaign is trying to bring on upward of 500 “deputy digital organizers” to promote Bloomberg to everyone in their phones’ contact lists and on their private social media accounts. And the pay isn’t bad: $2,500 a month for 20-30 hours per week of work.
The WSJ report lands just days after sponsored Bloomberg memes started popping up on big influencer accounts all over Instagram. It was part of a paid campaign the New York Times described as an effort to build a “self-aware ironic character” around Bloomberg.
Mike Bloomberg will pay you $150 to say nice things about him
MIN MIKE BLOOMBERG has commissioned some of the internet’s top-viral creators to generate content about him that has reached tens of millions of followers.
MINI MIKE has been working with Meme 2020, a company that represents some of the biggest social media accounts in the so-called influencer economy.
@GrapeJuiceBoys – an account that often posts memes about black culture and has 2.7m followers – confirmed to the BBC it had produced paid content for the Bloomberg campaign, but said it did not personally endorse the candidate.
Posts about Mr Bloomberg have also appeared in @Tank.Sinatra (2.3m followers) and the account run by Jerry Media (14.9m followers), as well as several others.
In the meantime, a post on Tribe – an online marketplace that connects “micro-influencers” (those with 1,000 to 100,000 followers) to brands – is advertising a $150 payment for posts supporting Mr Bloomberg.
This is not the first time that MINI MIKE’S campaign social media strategy has raised eyebrows.
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